Company News, New Products

Men’s Grooming Brand Atwater Claws Into Nail Category

Launched last year by former Kiehl’s president Chris Salgardo, the range of four nail polish colors include dark hues of black, gray, green and blue.

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By: Lianna Albrizio

Associate Editor

With musicians like Machine Gun Kelly and Harry Styles rocking nail polish to red carpet events and sold-out concert halls, the cat is out of the bag when it comes to men boasting their love of painted fingernails (even claw-like ones that women gracefully sport!)    To quench men’s growing thirst for painted fingernails – seemingly, their next big accessory – men’s grooming brand Atwater has clawed its way into the nail category one year after it was founded by former Kiehl’s president ...

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